Episode 59 - Do I Need to 'Stage' My Property?

Staging a property is an action taken by property investors to make a house look its best before putting it up for sale in the property market. It’s like a win-win situation where you provide a much better experience for your tenants while you get your money’s worth. 

Joining me on today’s show is Susannah Cole of The Good Property Company. We discuss the benefits that every property investor stands to gain when they go the extra mile to stage a property before sale. 

What You Will Learn In This Episode:

- What differentiates a staged property from every other property in the market

- What kind of efforts Susie puts in to get her properties sold very quickly 

- Tips on what to consider when dressing your property to attract your target audience 

- How to distinguish the stagings that can put off a tenant and what will draw them to your property 

People make decisions based on what they see, so your focus should be on transforming a house into the form that tells an attractive story to potential renters or buyers, so they have no choice but to get it. Don’t look at it as an expense you can do without, but rather as an investment towards your business success and future referrals.

Resources:

- Susannah Cole’s website www.thegoodpropertycompany.co.uk

- Monica Mare’s website www.keystodoors.co.uk

- Find Monica Mare on Instagram https://instagram.com/keys_to_doors

- Connect with Julian Maurice https://www.iconliving.co.uk/  

- Download my Property Business Checklist at https://www.rachaeltroughton.com/checklist

- Find me on Instagram https://www.instagram.com/rachael_troughton