Episode 11 - Cookie Cutter or Something New

This week, we will talk about a phrase we all know, but actually don't think much about it: cookie cutter or something new? There are all kinds of opportunities in property, and we are free to choose any of them. However, if we decide to get out of the comfort our cookie cutters provide, we must consider the risks. If we fail, we will hurt ourselves and our business. 

What You Will Learn In This Episode:

- What are the two types of property people

- The five areas of property cookie cutters, and why some of us never get out of them

- What we must have in mind before trying something new outside of our cookie-cutter zone

- Why it is crucial that we ask all the questions before we go for the next shiny object

A simple way to help us decide whether we should give new opportunities a chance or not is to ask ourselves as many times as needed: does this align with my long-term plan, my short-term strategy, and this year's business plan? If the answer is no, we can ignore it and stay with our safe and productive cookie cutters. But if the answer is yes, then we must jump on it with enthusiasm and do it full-throttle.